“We had already decided it couldn’t hurt to modernize ourselves with a new logo. But after talking to Corine at BTM, we realized it was more than just a question of a new logo. After a short but sweet strategy session, it was clear: from then on we’d be just ABW instead of ABW Verzekeringen, and our house style would show that we can offer more than transport insurance alone. We’re also good at prevention and training, for instance. So we ended up revising our entire strategy.
Now, besides a great new logo, we’ve also had BTM develop all the necessary materials, from business cards to the website. They handled everything from beginning to end. After the launch, we received so many compliments, including from existing customers, that we cannot help being over the moon with the result.”
“A SLEEK, FRESH AND MODERN STYLE, EXACTLY WHAT WE WERE AFTER”
Martin Sterrenburg – Owner & Managing director ABW