Dutch Flower Group

Making life colourful. Our brand workshops and colourful designs help to make that a reality.

"As Register Marketers, it was great to push our brand strategy with Ruud Boer and to translate it into reality with the creatives at BTM."

Marcel Zandvliet RMCMO Dutch Flower Group

“Dutch Flower Group was voted 2018 Family Business of the Year. That takes more than just selling 1.7 billion euros of flowers and plants with 4,000 colleagues worldwide; you also need to get the positioning of the underlying companies right. Ruud, BTM’s director, made a practical contribution with a programme of brand workshops to help the marketers at our more than 30 companies raise the bar professionally.

And the creatives at BTM brought this to life with colour for the house styles of Van Dijk Flora, Coloríginz and Airflo. In addition, BTM designs our quarterly Dutch Flower Magazine and handles our design on the basis of our brand book. I personally am extremely happy with the professional and creative support.”

When I need a real professional to bounce my ideas off, I call BTM.

Marcel Zandvliet RM – CMO of Dutch Flower Group

“A NEW COLOURFUL MAGAZINE EVERY THREE MONTHS.”
“VAN DIJK FLORA NOW HAS A COOL HOUSE STYLE.”
“THE NEW COLORíGINZ HOUSE STYLE HAS BEEN WARMLY RECEIVED.”
“MAKING LIFE COLOURFUL REALLY COMES ALIVE.”

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Happy clients