FNV

Not every employer is happy with the Netherlands Trade Union Confederation (FNV), but we are. With brand strategy and the design of all brand touch points.

"Thanks to BTM's brand strategy and designs, we've been able to slash costs by standardizing our design."

Sandra van RooijCommunications adviser FNV

“When we were going through tough times at FNV, BTM worked with several FNV unions in the background to develop our new brand identity. And perhaps most important of all: they got everyone thinking in the same direction. The result was a light-blue logo for all of FNV, so also for the sector unions of FNV Bondgenoten and Abvakabo FNV.

That created a very recognizable image, saving us lots of money through the uniform house style with nice folders, leaflets and full-page ads. And a bright red “in action” campaign style. BTM also trained the internal designers to apply the new style themselves. And of course, they also clearly laid down the entire style in a practical brand manual.”

It’s great to have an agency that understands us.

Sandra van Rooij – Communicatie adviseur FNV

“BTM IS OUR EXTERNAL DESIGN CONSCIENCE.”
“THEY DESIGNED LOGOS FOR MORE THAN 40 SECTOR TRADE UNIONS.”
“HAVING THEM TRAIN OUR OWN STAFF WAS REALLY GREAT.”
“THERE ARE TIMES THAT BTM DELIVERS A FULL-PAGE NEWSPAPER AD WITHIN 24 HOURS.”

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Happy clients