“When we were going through tough times at FNV, BTM worked with several FNV unions in the background to develop our new brand identity. And perhaps most important of all: they got everyone thinking in the same direction. The result was a light-blue logo for all of FNV, so also for the sector unions of FNV Bondgenoten and Abvakabo FNV.
That created a very recognizable image, saving us lots of money through the uniform house style with nice folders, leaflets and full-page ads. And a bright red “in action” campaign style. BTM also trained the internal designers to apply the new style themselves. And of course, they also clearly laid down the entire style in a practical brand manual.”
“It’s great to have an agency that understands us.”
Sandra van Rooij – Communicatie adviseur FNV