A great example of perfect teamwork for a successful result.
“HZ University of Applied Sciences is a big deal in the province of Zeeland, especially to our 4,500 students in Vlissingen and Middelburg. However, our house style was outdated, and we lacked structure in the 30 different degree programmes. BTM did an amazing job helping us with the brand hierarchy and neatly organizing it into core academies and unique academies. The new style shows our pride and fits in perfectly with our pledge of “Where students matter”. BTM designed all our brand
touch points, such as the stationery, website, photography style, PowerPoint, brand passport, brochures, signs outside the school and even the diplomas. And they drove a strong sense of attachment to that style. To great success: two years after the introduction of the new style, Elsevier proclaimed us the best university of applied sciences in the Netherlands.”
“We recently teamed up again to tighten our structure and sharpen up our style.”
Arjen Bouwmeester – Head of marketing & communicatie
HZ University of Applied Sciences