Jiffy has a large portfolio of pots, pellets, coir products, substrates and plugs for plant growth and cultivation. But they didn’t show it.
“Jiffy has grown rapidly over the decades thanks to a wide range of sustainable plant growing solutions such as substrates, pots, plugs, pellets and substrates. The product and production were central to this. We showed too little our innovative strength and the fact that we are able to offer a solution for every crop. With BTM as facilitator, we organized strategic sessions with the marketing & sales team and the management team, resulting in the conclusion that “growing solutions” is our strength.
Because we can think like no other based on plant growth solutions and can offer the right product. Then it went quickly and the team of Ruud and Corine managed to translate the brand strategy into colorful designs for all our brand touch points. With an existing logo we have realized a revolution in terms of communication power!”
“BTM has helped me in a very practical way to restyle all brand touch points.”
Annemarie Bartels – Marketing Assistant Jiffy