Little
sins
COLORFUL
DESIGN
IS NOT A SIN.
“Within Confiserie Napoleon we have great brands such as Anta Flu, Napoleon and Dr. Toms. However, we did not have a brand for the European market for our delicious Butterscotch caramel candies with a hard shell and a soft filling, yet. From the positioning as an indulgence product, we had proposed the brand name LITTLE SINS. BTM was very happy with this and developed many logo proposals, from which we chose the version with large capitals (‘small sin, big pleasure’).
They designed creative colorful packaging for the four flavors, with the candies as the hero taking the center stage. The promise “Moments of joy for yourself or someone else” and the colorful campaign image of the Bataafsche will certainly help to get listings for the introduction in Q1 2023.”
“TOGETHER WITH BTM WE DID DEVELOP A BEAUTIFUL AND COLORFUL BRAND.”
Jamila Knoope – Marketing and product manager Confiserie Napoleon
