AFTER 15 YEARS, THE NEW DESIGN MAY BE RIGOROUS.
“15 years ago we introduced our mini chrysanthemums from Dekker Chrysanten with the brand name MADIBA® and a colorful design for that time. To revive our brand, we asked BTM to help us and think about the brand strategy, positioning and design. This resulted in the brand promise ‘Flower Power’ and a striking logo with African patterns in the typography. Madiba is the pet name of Nelson Mandela and, just like our flowers, he was also a colorful connector.
The style has been developed further with, a.o. flower sleeves, website, business cards, power point presentation, trucks and brand passport. BTM also helped us a lot in presenting the new design to our most important growers.”
“GOOD THAT BTM HAS SUPPORTED US THROUGHOUT THE WHOLE PROCESS”
Henk Jacobs – CEO Dekker Chrysanten