Nizo
NIZO develops food products for multinationals – but how do you make that clear?
“Our company was born in 1948 to help the dairy industry improve its products. Since then, we’ve been working in the field of bacteria, proteins and process optimization in a wide variety of sectors all around the world. We were doing so much that we had actually lost track of ourselves. Luckily, BTM helped us find just the right words to express our Why, How and What as well as our brand identity. Together, we developed the pay-off “innovating together”:
helping the R&D departments of multinationals to accelerate their innovation. BTM then revamped our outdated house style to make us visually attractive and recognizable again – with positive reactions from our internal scientists and our international B2B target groups.”
“The new house style is powerful and recognizable.”
Guido de Jager – Marketing & communications manager NIZO
