“They say that good packaging lasts 5 years. In our case, that’s quite right: in 2011, BTM restyled our old packaging design and added more emotion in 2016. Now it was time for the next step, from the sharpened positioning to express the unconditional love between dogs and cats and their owners. With ‘Feed the LØVE’ as a promise and a big heart in accent colors at the center of the packaging.
Together with BTM, we determined the brand identity as the basis for the designs of the 19 packaging, website, leaflets, advertisements, PowerPoint, etc. And of course, the Brand Book in which everything is clearly captured.”
“WITH THE ‘LOVE DESIGN’ WE ARE READY FOR THE FUTURE WITH SMØLKE”
Danielle van der Knaap – Marketing Manager Premium Petfood Brands