{"id":532,"date":"2020-10-19T14:03:03","date_gmt":"2020-10-19T14:03:03","guid":{"rendered":"https:\/\/btm.nl\/en\/?page_id=532"},"modified":"2024-02-01T19:44:56","modified_gmt":"2024-02-01T19:44:56","slug":"brand-strategy","status":"publish","type":"page","link":"https:\/\/btm.nl\/en\/brand-strategy\/","title":{"rendered":"Brand Strategy"},"content":{"rendered":"\n
Relevant, unique and credible: that’s our motto for successful brands. So the first question is what makes your brand relevant: why your target group should choose your brand over the others. Why you matter, and what makes your brand unique and valuable. Difficult one? Not if you ask us. We even offer a special brand strategy workshop where we’ll help you figure out what to aim for.<\/p>\n\n\n\n
Strategy means making choices. What is the aim of your brand, what do you want to be \u2013 and especially, what don’t you want to be<\/a>? We organize a brand strategy workshop for many of our clients for this purpose. During a half-day session, we help your management team explore your brand vision, brand mission, internal cultural values, external brand values, brand promise, brand personality and brand essence. We also help you to think about your Why, How and What in order to nail down your purpose. This will be used to define a clear brand strategy and brand identity for you in a compact strategic memo. That’s useful for you and for us in order to design a unique look and feel for your brand. <\/a><\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Relevant, unique and credible: that’s our motto for successful brands. So the first question is what makes your brand relevant: why your target group should choose your brand over the others. Why you matter, and what makes your brand unique and valuable. Difficult one? Not if you ask us. We even offer a special brand… Read more »<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/merkstrategie.php","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-532","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n
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